2023 Puglia Pop Luminaria

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The Puglia Pop Luminaria Luminaria Primitivo di Manduria is a red wine made from 100% Primitivo vines grown using the old alberello method with a very low yield of a maximum of 1 kg per vine. Primitivo is the best-known red grape variety from Puglia. Under the name Zinfandel, it is cultivated in the United States of America, particularly in California, where it is one of the most widespread and appreciated red grape varieties. The name "Primitivo" comes from the characteristic early ripening of the vine compared to other varieties. One of the most important characteristics of Primitivo is, first and foremost, the large amount of sugar in the berries, which consequently can produce wines with a high alcohol content, combined with a significant content of anthocyanins in the skins; these are the substances that give the wine its color.

In the albarello method, the vines are not supported by stakes or wire, causing them to form a low shrub resembling a small tree (in Italian, Albarello means 'young tree'). Growing grapes in this way is very expensive because far fewer vines can be planted per hectare, there is a great deal of manual work in the vineyard since no machinery is used, and the yields are low. However, the advantage is that the grapes are of very high quality, and this is certainly evident in the Luminaria.

The harvest takes place in early September and is carried out entirely by hand. The grapes are then pressed immediately, after which the must remains on its lees and with natural yeasts in stainless steel tanks for more than a month. Following this, the wine is transferred to clay amphorae where it ages for 6 months, followed by another 6 months in French and American oak barriques. Finally, the wine is bottled in its highly innovative bottle, which insulates the wine 45% better against temperature fluctuations and protects it 100% against light than a standard wine bottle. As a result, the wine stays good for longer, and you drink the wine as the winemaker intended, without adverse external influences. The bottle is also 100% recyclable and contributes to social projects in Puglia.

The deep, intense ruby-red wine offers broad nuances of ripe fruit such as raspberry and blackcurrant, and aromas of plums and cherries, coming together with intriguing notes of chocolate, coconut, and coffee. The taste is rich and highly concentrated with spicy and fruity notes, enhanced by a consistent presence of beautifully integrated tannins. Together, this makes the Luminaria a true meditation wine as well.

FUN FACT: In the Attachment tab, you will find the official factsheet for this fine wine. We will automatically send it to you upon ordering this wine. The wine is stored in our climate-controlled Wine Warehouse, and if you come to pick it up, you will often receive a nice discount. (You will see any potential discount immediately when you select Pick Up on the checkout page). We are located almost next to the main road with ample parking. Click here for the address.

FUN FACT: The Puglia POP Luminaria Primitivo di Manduria received 4.5 stars in the Perswijn special of October 2022 and had the highest rating of all Primitivo Manduria wines from the blind tasting.

Available as of Jun 15, 2026
Type of Wine Red
Country Italy
Region Puglia
Appellation Primitivo di Manduria
Winery Puglia Pop
Grape Primitivo
Biological certified No
Natural wine No
Vegan No
Vintage 2023
Drinking as of 2025
Drinking till 2032
Alcohol % 14.5
Alcohol free/low No
Content 0.75 ltr
Oak aging Yes
Sparkling No
Dessert wine No
Closure Cork
Promotion Tier Price
Tasting Profiles Donker fruit, Houtgerijpt, Kruidig, Rijk, Rood fruit, Tannines
Drink moments Iets te vieren, Lekker luxe, Open haard
Sommy Pairing Beschrijving Deze Puglia Pop Luminaria 2023 toont een diepe robijnkleur en presenteert geconcentreerde smaken van rijpe framboos, zwarte bes, pruim en kers, met verfijnde ondertonen van chocolade, kokos en koffie en stevige maar soepel versmolten tannines bij 14,5% alcohol. Dankzij die rijke fruitconcentratie, de milde kruidigheid en de aanwezige tannines snijdt de wijn mooi door vet en zout heen, waardoor hij uitstekend past bij gegrild rundvlees, hartige pasta’s of pizza’s met tomaat en vlees, charcuterie en barbecue; probeer hem bij een houtskoolgrill steak, een langzaam gegaarde ragù of koffie- of specerijen-rub op spareribs voor een bijzonder geslaagde combinatie.

4.5*

R

Puglia POP wines

Puglia POP is a household name in Puglia and in the wine world and is shaking things up in a region where a lot of volume is produced and still (too) often at very questionable quality.

Companies such as Rivera and Gianfranco Fino are the ones who have given the starting signal to shift the focus mainly to quality and at Puglia POP they go one step further and have completely overhauled not only the wine production, but also the bottle.

The Salento DOC area (Primitivo di Manduria and Susumaniello) is the most suitable area for the red Puglia POP varieties thanks to the hot temperatures we have in summer (up to 45 °C) and the proximity to the sea which ensures that in the evening there is a serious cooling down. The Verdeca and Negroamaro vineyards are located in the Valle d'Itria area, one of the few hilly areas in all of Puglia, with nice temperature fluctuations during the day and night and that gives a nice acidity and great aromas to the wines.

About the Puglia POP winery and its wines

  • Puglia POP is a completely new project where wines are made of only the highest quality and the bottles are very innovative and beautiful to look at.

  • The wine comes from old vines with very low yields of only 1 to 1.5 kg per vine. So a maximum of only 1 bottle of wine comes from a bush!]

  • The vines are grown using the Albarello method. The vines are not supported by poles or iron wire, so the vines form a low shrub that resembles a small tree (Alberello means 'young tree' in Italian). It is very expensive to grow grapes this way, because far fewer vines can be planted per hectare and machines cannot be used. This ultimately gives very low yields, but the advantage is that the grapes are of very high quality

  • The harvest of all 4 Puglia POP wines takes place at the beginning of September and is carried out completely manually. At Puglia POP everything takes a very long time and this ensures, among other things, the high quality. The fermentation is always very long and in all cases lees containing the natural yeasts remain present. After this, the wine is transferred to amphorae made of clay where it is allowed to mature for many months and the red wines are then aged for another 6 months in French and American oak barriques. All wines are also bottle-aged for a number of months to six months before the wine becomes available.

  • Ultimately, the wine is bottled in its highly innovative bottle, which insulates the wine 45% better against temperature changes and protects it 100% better against light than a normal wine bottle. This keeps the wine fresh for longer and allows you to drink the wine as the winemaker intended, without unpleasant external influences. The bottle is also 100% recyclable and contributes to sustainable projects in Puglia

Deze Puglia Pop Luminaria 2023 toont een diepe robijnkleur en presenteert geconcentreerde smaken van rijpe framboos, zwarte bes, pruim en kers, met verfijnde ondertonen van chocolade, kokos en koffie en stevige maar soepel versmolten tannines bij 14,5% alcohol. Dankzij die rijke fruitconcentratie, de milde kruidigheid en de aanwezige tannines snijdt de wijn mooi door vet en zout heen, waardoor hij uitstekend past bij gegrild rundvlees, hartige pasta’s of pizza’s met tomaat en vlees, charcuterie en barbecue; probeer hem bij een houtskoolgrill steak, een langzaam gegaarde ragù of koffie- of specerijen-rub op spareribs voor een bijzonder geslaagde combinatie.

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