The Lionel Messi Wine Collection
Lionel Messi Collection – a rare exception in our assortment
At Grandcruwijnen, everything revolves around quality. We select only wines that truly stand out and possess international allure – no obscure white labels. Quality always comes first. That’s why you won’t find many celebrity wines in our range. But every now and then, there’s an exception we proudly embrace. The Lionel Messi Collection is such a rare example – a wine project with real substance that perfectly fits our vision of quality.
Why this collaboration is special
We are frequently approached with requests to include wines from famous names, but we usually decline politely. At Grandcruwijnen, it’s not about the name on the label, but about what’s inside the bottle. The Lionel Messi Collection, however, is different. It’s a serious wine project with a strong foundation, led by the Swiss winery MM Winemaker SA and guided by renowned oenologist Michel Rolland. When we were given the opportunity to represent these wines in the Netherlands, we didn’t hesitate for a moment. We’re proud to have been approached by the Messi organization for this collaboration.
The start of the Lionel Messi Collection
After decades at the top of world football, Lionel Messi decided in 2023 to take on a new challenge: winemaking. Not as a fleeting collaboration, but as a long-term project with the highest quality standards. Together with MM Winemaker – awarded more than 400 international distinctions – the GOAT 10 Collection was born. The first vintages were presented in 2024 during Expovina Zürich, a prestigious wine festival in Switzerland, but at that time the wines were only released in the USA and South America. In 2025, the wines will also become available in Europe, with Grandcruwijnen as the official importer for the Netherlands.
Why did Lionel Messi choose Swiss wine?
The idea for the collection was born during Messi’s holiday in the Swiss canton of Valais. There, he was deeply impressed by the steep vineyards and the winemakers working under extreme conditions. The region is mountainous, with schist soils, cool nights, and dramatic altitude differences. Yet, it produces wines of exceptional quality. Messi saw a parallel with his own life: perseverance, precision, and the drive to succeed where others give up. That mindset forms the heart of his wine collection.
Three countries, one story
The Lionel Messi Collection is a tribute to the three worlds that shaped Messi: Argentina, where he was born; Italy, where his great-grandfather came from; and Switzerland, where his wines now come to life. The result is a collection that bridges Mediterranean warmth and Alpine precision – a combination that works beautifully both symbolically and in taste.
The wines in the Lionel Messi Collection
The collection consists of a series of carefully selected wines, each from a distinct terroir:
- Valais (Switzerland) – Home to the Sylvaner (Johannisberg), Pinot Noir Rosé, and Pinot Noir Sparkling Rosé. The grapes grow on steep terraces that receive more than 300 days of sunshine per year. The combination of altitude, sunlight, and stony soils results in refined, mineral wines with striking freshness.
- Puglia (Italy) – The southern heel of Italy is home to the Primitivo IGT. This wine ages for 24 months in oak barrels, revealing ripe notes of black cherries, plums, and spices. The limestone-rich soils provide elegance, while the sun lends strength and depth.
- Sicily (Italy) – The Syrah IGT originates from volcanic soils around Mount Etna. The Mediterranean climate produces intense, spicy wines with subtle smokiness and remarkable depth.
Why these wines deserve an exception
What sets the Lionel Messi Collection apart from other celebrity wines is that it’s not a marketing product. Behind these bottles are true winemakers with expertise, experience, and respect for terroir. Every step, from harvest to selection, is done by hand. Vinification is overseen by a team that previously collaborated with world-renowned oenologist Michel Rolland. The wines are partially aged in the underground cellars of Château Constellation in Valais – an architectural masterpiece offering ideal conditions for maturation.
The style of the Lionel Messi wines
The Swiss wines are precise, mineral, and refined. The Italian wines, on the other hand, are warm, expressive, and full of ripe fruit. Together, they form a collection where northern precision and southern passion meet in perfect harmony. The series is deliberately small-scale – no mass production, just quality in every detail. This approach aligns seamlessly with our own philosophy at Grandcruwijnen.
A special collaboration
For Grandcruwijnen, this collaboration represents more than just a new label in our assortment. It confirms our international recognition as a specialist in exclusive wines with character. We are proud that MM Winemaker has chosen us to represent this collection in the Netherlands. It reflects the reputation we’ve built over the years: quality first, always.
Available from November at Grandcruwijnen
The Lionel Messi Collection will arrive in our Wine Warehouse in mid-November. The first shipments are limited, and enthusiasts can already pre-order the wines. Pre-orders also benefit from an attractive pre-sale discount, making this the perfect time to secure your bottles from this remarkable collection.
Order Lionel Messi wines online
The wines from the Lionel Messi Collection can be reserved via Grandcruwijnen.nl. Once they arrive, they are stored in our climate-controlled Wine Warehouse, where temperature and humidity are perfectly managed. Those who choose ‘Pick up in Dordrecht’ receive an immediate discount, visible at checkout – a great reason to collect these unique wines in person.