The Grandcruwijnen Hidden Cellar
What is The Hidden Cellar?
The Hidden Cellar is the exclusive wine club concept by Grandcruwijnen, specially designed for our most loyal customers. Customers who order regularly from us are automatically enrolled. It’s a token of appreciation, but more importantly, a unique opportunity to be part of a select group with access to the very best the wine world has to offer.
As a member of The Hidden Cellar, you enjoy privileges usually reserved for professional sommeliers and insiders in the wine industry.
Membership Benefits
Members of The Hidden Cellar receive more than just wine – they gain access to an exclusive wine experience. The benefits are carefully curated and tailored to the desires of the serious wine enthusiast.
Priority Access to Rare Wines
Many top estates release only a few hundred bottles of their finest cuvées each year. As a member of The Hidden Cellar, you get first access to allocations of exclusive and rare wines, often before they are publicly available on our website.
Access to Library Wines
You gain exclusive access to our selection of 'Library Wines' – older vintages from outstanding years, sourced directly from the estates' cellars. These rare bottles are perfect for special occasions or expanding a wine collection. These wines come Ex-Chateau, directly from the source, and haven't travelled the world under questionable conditions.
Personal Invitations to Tastings and Masterclasses
Members receive first invitations to our private wine tastings, vertical tastings, and masterclasses – often hosted by winemakers or representatives of prestigious wine estates. These events focus on depth, flavor development, and unique wine experiences.
Pre-registration for New Vintages
Through The Hidden Cellar, we offer early registration for en primeur wines and new vintages from top estates. You’ll receive advance information on availability, expected scores, and recommendations from our tasting panel.
Inspired by Leading Wine Clubs Worldwide
The Hidden Cellar is inspired by renowned international wine clubs such as those of Berry Bros. & Rudd, The Wine Society, and Club Vinum. Like these clubs, it’s all about quality, exclusivity, and engagement. We elevate this concept by focusing on direct connections with winemakers, cellar selections, and premium content for our members.
How Do I Become a Member of The Hidden Cellar?
No registration is needed – when you order regularly from Grandcruwijnen and are part of our loyal customer base, you are automatically enrolled. Members receive a personal access code and exclusive updates via email and WhatsApp.
WhatsApp or Newsletter for Highly Allocated Rare Wines
Rare wines or those with allocations of just a few cases may never even appear on the website. We inform only our club members about these wines through our Newsletter (so make sure you're subscribed), and often even earlier via WhatsApp. Want to be notified via WhatsApp about Icon Wines? Click here.
The Hidden Cellar: More Than a Wine Club
Being a member of The Hidden Cellar means being part of a community of wine connoisseurs and enthusiasts. It’s a gateway to wines that are typically out of reach, sourced directly from the finest cellars in Europe. It also offers access to knowledge, depth, and personalized service rarely found elsewhere.