Founded in 1880, the Franz Haas winery is located in the beautiful Alto-Adige area on the border of Austria and Italy. Since then, the company has been working on the road for seven generations. The winery was always passed down to sons of the same name, Franz. In the 1980s, most of the vineyards were renovated, creating space for new varieties that better suit the type of "terroir" of the region. The grapes come from 55 hectares of vineyards. The vineyards start at an altitude of 220 meters, rising to 1,150 meters. There is a wide variety of microclimates and soils, from clay to limestone. The vineyards are among the highest vineyards in Alto Adige.
The choice of planting vines at these altitudes has proven that optimal and aromatic wines can be produced with a nice acidity. Large temperature differences between day and night and an enormous attention to the vineyards have also helped. Franz Haas is recognized as a leading expert on the most sensitive grape variety of all: the Pinot Nero. Despite all the attention, dedication and hard work, this beautiful grape is stubborn and has its own character, just like Franz himself. The labels of the bottles are also characteristic. These are by Riccardo Schweizer, who has collaborated extensively with artists such as Picasso, Chagall, Cocteau, Paul Éluard and Le Corbusier during his career.