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Michele Chiarlo founded his winery in 1956 with one clear goal: to acquire vineyards in the best crus in Piemonte and thereby make wines that capture the essence of the terroir. Michele Chiarlo started his wine company in 1956. The region where he was born was chosen, Canelli, near Asti in the Region of Piedmont. Here he could make his dream come true in the most unbelievably beautiful wine region in the world.

Tradition, discipline and passion with great care for the land and nature were the most important starting points for him. The company now has 120 hectares of vineyards in Monferrato, the Langhe, (La Morra and Barolo) and the Gavi regions. He has also been the driving force behind the new Barbera Nizza DOC. At Michele Chiarlo, the focus of each vineyard is on the individual terroir and the individuality of the wines. From 2022, the top model, the Michele Chiarlo Barolo Cerequio, will be the first Barolo Cru to be offered via the Place de Bordeaux (this is where selected wine merchants around the world are allowed to buy, including, of course, Grandcru wines).

Michele Chiarlo is one of the few wineries to have a star in the Gambero Rosso. You only get this star if you drink 10x a tre bicchieri or-too-three red glasses, the highest rating of a wine.